The

PEER
MASTERMIND

A curated peer community for female founders who’ve outgrown beginner groups but don’t need another coach—just other women who get it.

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THAT'S WHERE TBA COMES IN.

Every Successful Founder Has Her People—Here Are Yours

Your business is growing. You have clients, a team, systems that work.

From the outside, it looks like you’ve “made it.”

But on the inside?

You’re making decisions alone. Big ones. Hiring someone. Pivoting your offer. Raising prices. Firing a client. Scaling back. Doubling down.

Your team looks to you for answers. But who do you go to when you don’t have them?

Your friends are proud of you. But they don’t actually understand what you’re navigating.

Your family sees the success. But not the weight of being the one who has to figure it all out.

And you’re starting to realize: the higher you climb, the fewer people truly get it.

You don’t need another coach telling you what to do.
You don’t need another framework to follow.
You don’t need to figure it all out alone.

You need peers. Women who are building at your level. Who understand the decisions you’re making because they’re making them too.

I Built the Mastermind I Wish Existed

Over 11 years, I spent $600K+ on coaches and masterminds while building and running a 7-figure business.

I’ve been in the $10K rooms. I’ve been in the $50K rooms. I’ve experienced incredible peer support and learned exactly what makes communities transformative vs. transactional.

When I started my next chapter, I realized something: I didn’t need another guru. I needed peers.

Women navigating similar challenges. Asking similar questions. Holding similar complexity.

So I created this—the mastermind I wanted to be part of.

what makes this different

  • Curated for stage: $250K+ (most members are $250K-$750K) 
  • Actually peer-led: No guru, no framework—just real operators sharing what’s working
  • Serious about showing up: We expect members to participate (this isn’t passive Netflix)
  • Built by someone who’s been there (and is there!)
  • Accessible pricing: $500/quarter instead of $10K-$50K masterminds

I’m both a member and the curator. I bring my network, my 7-figure operational experience, and my facilitation skills—while also navigating my own journey and leaning on this community for support.

That’s the beauty of true peer community: we’re all here to give AND receive.

—Emily Williams, Founder

This Is for You If

You’re a female founder who:

Is at the right business stage:
  • Currently doing $250K+ in annual revenue in your online/service/coaching business
  • You’ve proven the business works, now you’re scaling it
  • You’re actively working toward (or navigating) the climb to and through mid-6-figures and beyond

Is navigating real scale challenges:
  • Building and leading a team (even if it’s just 2-5 people right now)
  • Delegation and hiring decisions that feel high-stakes
  • Operations that are messier than you want them to be
  • Strategic pivots (new offers, new positioning, new markets)
  • The gap between where you are and where you want to be

Is ready to show up:
  • You have capacity to participate (attend calls, engage in community)
  • You want to both give AND receive support (not just take)
  • You’re done trying to figure everything out alone
  • You see the value in peer support 


“The conversations are so high value… thank you Emily for putting together this amazing group of industry leaders!"

Tara Zirker, Agency Owner

“I went on to have a $3.5m launch and am now clearer on where I want to go next. I’d highly recommend working with them.”

Lisa Johnson, Passive Income Expert

WHAT YOU GET

01

Monthly Peer Mastermind Call

One member shares what’s working right now (a strategy, pivot, or system), then we hot seat. Recent topics: hiring an operations manager, pivoting an offer from $300K to $500K, delegating content, pricing changes that moved the needle. You get live feedback from women navigating the same challenges or who just figured out what you’re stuck on.

02

24/7 Circle Community

Quick questions. Real-time wins. “Is anyone else dealing with this?” moments.Plus: Weekly prompts, member spotlights, and intro threads.

03

Quarterly connection calls

Dedicated sessions focused on building relationships within the group. These calls are designed to help members connect more deeply, collaborate, and explore potential partnerships. Many meaningful professional relationships and collaborations have emerged from these conversations.

The group meets regularly and is designed to balance structure with openness. The Peer Mastermind includes:

Peek Inside

With the Mastermind, you get 24/7 access to our Circle group. The group is split up into topics...

  • Personal
  • Motherhood
  • Marketing
  • Offers/Products
  • Team/Operations
  • Wealth/investing
  • Sales
  • Introductions
  • What's Working
  • Health/Wellness
  • Relationships
  • Celebrations

This Mastermind isn't about one coach teaching her students; it's about connecting you with likeminded fellow founders in a way that's designed to support your business and personal growth. 

How This Actually Works

Here’s the reality: communities only work when people show up. Although nothing is required, we recommend you:

✓ Attend at least 8 of 12 monthly calls per year (that’s 2/3 of calls per quarter)
✓ Post in Circle at least 2x per month (questions, insights, celebrations—whatever’s real)
✓ Complete your introduction within first 30 days (so people know who you are)
✓ Participate in at least one hot seat or knowledge share per year (give back to the group)

If you can’t commit to this, please don’t apply. We’d rather you come back when you have capacity than join and feel guilty for not participating.

This is about protecting the experience for everyone. The magic happens when people show up.

What Participation Actually Feels Like

You’re not expected to:
  • Be the loudest voice in the room
  • Have everything figured out 
  • Show up perfectly or perform
  • Participate in every single thing

You ARE expected to:
  • Show up regularly and contribute
  • Be generous with what you know
  • Be honest about what you’re navigating
  • Support other members when you can
  • Treat this as a working group, not spectator sport

If you think this might be a good fit, please apply below.

“I’ve never been in a group where all of the women genuinely want to help you and give such good feedback and advice."

— Elyssa Smith, Coach

“TBA was recommended to me by a trusted mentor when I told her I have been feeling isolated in business recently. I only joined TBA three months ago and I’ve already made a bunch of new friends and business connections!  I’ve never been in a group where all of the women genuinely want to help you and give such good feedback and advice. It’s been such a breath of fresh air and I already have bookings to teach in other people’s memberships through the mastermind! I’m so grateful for the genuine connections that I’m getting to make and can’t wait to see what’s to come! “

what they're saying:

“This mastermind has been an invaluable resource for both personal and professional growth."

— Katie Brauer, Mindfullness Expert

"Being part of TBA is a breath of fresh air. It's inspiring to be among highly driven, successful women who are genuine, caring, authentic, brilliant, and truly supportive of one another. The collective wisdom and experience within the group are incredible... I've found immense value in receiving answers to questions, gaining insights on challenges, and benefiting from connections, referrals, and shared learnings. This mastermind has been an invaluable resource for both personal and professional growth."

“The conversations are so high value… thank you Emily for putting together this amazing group of industry leaders!"

— Tara Zirker, Paid Traffic Expert

“I love being a part of this group. It's so supportive and engaged. It's like having a virtual watercooler of super-smart women in your back pocket 24/7."

— Kate McKibbin, Marketing Expert

“Not only is it lovely to be surrounded by other brilliant female entrepreneurs but getting advice on the calls has pushed me out of my comfort zone to grow faster, in the best way possible. Thank you again for creating it!"

— Molly Keyser, YouTube Expert

“I've gained so much in terms of friendship, accountability, and support. Hearing different perspectives has opened my mind to new insights, and the regular check-ins and celebrations have kept me on track"

— Cathy Olson, Founder of Funnel Gorgeous

"Being part of the TBA mastermind has been an incredible experience for me. It's more than just business advice; it's about having a community of like-minded entrepreneurs to lean on for support in all areas of life—whether it’s marketing, health, or even parenthood. The peer-led structure is unique and powerful because no one person is the coach; instead, the collective wisdom of the group always leads to better solutions. I've gained so much in terms of friendship, accountability, and support. Hearing different perspectives has opened my mind to new insights, and the regular check-ins and celebrations have kept me on track (and reminded me to celebrate my wins!). I'd highly recommend TBA to any female entrepreneur looking for genuine support and connection from peers..."

“I love the collective wisdom I tune into daily in the group over my morning matcha."

— Amanda Daley, Coach for Health Coaches

"Joining this mastermind has been a great support system for me and my business this year. I was navigating a lot of change and reflection - and being surrounded by a group of remarkable women has offered such valuable support and perspective. In an ever-changing business landscape, it is instrumental to stay closely connected to others navigating similar industry changes. This is a nurturing space where we can be authentic and vulnerable, sharing both what is working well in our businesses, and also our challenges. I love the collective wisdom I tune into daily in the Telegram group over my morning matcha.

I have been a part of peer masterminds before and found that normally they fizzle out without clear leadership. In this case Emily hosts the party with such grace and professionalism, leading the container as if it’s a high-level mastermind."

“It’s rare to find a space where you can be real and vulnerable with women who are all working toward similar goals..."

— Amy Hartmann, Real Estate Investor and Podcast Expert

"Being part of To Be Ambitious has been such an incredible experience. The women in this group aren’t just connections, they’ve become friends who get what it’s like to be business founders, scaling programs and services, leading teams, and just trying to balance life and business. It’s rare to find a space where you can be real and vulnerable with women who are all working toward similar goals. The support, encouragement, and genuine care make this group so special. Emily has created something truly unique, and I’m beyond grateful to be part of it.."

“The TBA mastermind is perfect for me to check in with other high-powered business owners as I’m on the go. I love its accessibility and convenience being all in an app. And of course, I love finding hidden gems in the chats that can change my business! The networking and community is 💯🙌."

— Elisa Darmanin, Agency Owner and Marketing Expert

“The TBA Mastermind is like a group chat with a dozen of your closest besties who also low-key happen to be doing extraordinary things in life and business.”

— Amanda Bond, Marketing Expert

“It’s a safe space where you could be vulnerable and also a safe space where we all give insights on what’s working for us now."

— Jess Wallman, Paid Traffic Expert

"These women in this group are power houses! Having a place to connect with like-minded women in similar stages of business growth or more advanced, and all working towards growing their businesses and also personal development. It’s a safe space where you could be vulnerable and also a safe space where we all give insights on what’s working for us now. It’s also extremely nice to have a group of women to connect with because as a busy business owner and mom, I find it hard to carve out time for other people sometimes. So this group is perfect for me!"

“Hey Emily, I had such a great time this last week on the call. I already feel so connected to the group in such a short amount of time and that's a testament to your incredible leadership."

— Sage Polaris, Copywriting Expert

“It’s a perfect mix of honest, vulnerable conversations that make you feel less alone in the hard times, and the uplifting, inspiring encouragement we all need as entrepreneurs."

— Lisa Michaud, Real Estate Investor and Coach

"The TBA Mastermind is amazing. The calibre of the women in the community, the big dreams that are shared, and real, genuine connections are such a gift. It’s a perfect mix of honest, vulnerable conversations that make you feel less alone in the hard times, and the uplifting, inspiring encouragement we all need as entrepreneurs. The TBA Mastermind is exactly what I need right now and the industry’s best kept-secret (not for long though because I will tell anyone that listens)."

“The knowledge, resources, encouragement and connections shared here are top tier."

— Emily Paulsen, Designer and Branding Expert

"TBA is a community of women who are elevated in entrepreneurship yet generous and approachable as colleagues - my favorite combination. ❤️ The knowledge, resources, encouragement and connections shared here are top tier. I continue to learn and elevate my own business through this group which is a privilege. If you’re looking for expertise mixed with warmth, TBA is the perfect place!"

Common Questions

The group meets monthly along with a quarterly connection call. The cadence is designed to offer consistency without feeling demanding or overwhelming.

Each month includes:
  • a virtual circle for open conversation, questions, and support
  • a member-led knowledge share, followed by group discussion and hot seats

The format is conversational and peer-led, not instructional.







Our monthly calls are the third Thursday of every month from 1pm-2:30pm Eastern. Our connection calls are the first Tuesday of the quarter from 1pm-2:30pm Eastern.

No. The Peer Mastermind is not a coaching container and does not include teaching, advising, or mentorship. The value comes from peer exchange and shared experience.

No. While consistency adds value, there is no expectation to attend every session or participate in a particular way. Members engage based on capacity and season.

Quarter to quarter or year to year depending on your subscription. Two weeks' notice for cancellation is required.

Participation is by invitation or application. This helps ensure alignment and protects the quality of the group.

APPLY TO JOIN THE MASTERMIND

Collaborative by design.

The TBA Peer Mastermind is about being in community with women who are doing big things — and not having to do it alone.

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