The
LONDON PRIVATE SALON
A private, conversation-led room for established women building what’s next.
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Details:
Happening in London, UK on 17 April 2026
You Don’t Need More Information. You Need the Right Room.
- have outgrown surface-level conversation
- want space to actually think, without the noise
- value real perspective and peer dialogue over another framework
- are ready to make the moves they've been sitting on
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"If you want something at a higher level where you can let your guard down and be really honest, you’ll find it here.”
Lisa Johnson, 8-Figure Business Owner
“I went on to have a $3.5m launch and am now clearer on where I want to go next. I’d highly recommend working with them.”
Lisa Johnson, Passive Income Expert
The room is intentionally curated so that real conversation can unfold naturally — among peers who are similar in experience and in the kind of ambition that doesn't need an audience.
Confidentiality isn't a formality here. All attendees sign an NDA so the space can stay open, honest, and completely off the record.
You’re not coming just to be inspired...
What The Salon Is Really For
"If you have the opportunity to attend a TBA event, COME! I promise, it will exceed your expectations.”
— Emily Paulsen, Psychology-Based Branding Agency Owner
“I left with actionable takeaways, renewed clarity, and so much inspiration.”
— Lauren Bercuson, Lawyer for Business Owners
“It was so great to spend time with the small group… a beautiful environment, beautifully catered and depth of conversation I truly value.”
— Lucy Shrimpton, Speaker & Author on High-Performance Wellness
There are no formal speakers. The structure follows the women in the room — responsive, organic, and shaped by what's actually alive in the space. That's what makes it so magical; it's all about you and the connection you form with the other attendees.
This Isn’t Networking — It’s Resonance
"I deepened my relationships with my peers while learning and sharing in service of group elevation and expansion."
—Tricia Brouk, Producer, Director and Speaking Coach
"Being in the room with these women is what helps businesses take massive leaps.”
Amy Hartmann, Podcast Agency Owner
“It was such a powerful experience… the environment felt safe, supportive, and inspiring.”
— Sarah Abel, CEO & Funding Expert
Here's what's included:
- Facilitated group conversations that go somewhere
- Space for real-time reflection and honest feedback
- Optional hot-seat conversations as the room allows
- A beautifully prepared lunch
- A discreetly documented experience
The structure is intentionally fluid, allowing the room — and the women in it — to lead.
What's Included
The TBA London Salon Experience
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“I was totally surprised by the experience… being surrounded in beauty and old school luxury… I loved the depth of conversation.”
Andrea Callanan, Award-Winning Speaker and Coach
“I went on to have a $3.5m launch and am now clearer on where I want to go next. I’d highly recommend working with them.”
Lisa Johnson, Passive Income Expert
- are already established and self-aware
- value depth over hype
- want refinement, not more information
- appreciate small, high-trust rooms where everyone's playing at the same level
It’s not for those seeking:
- motivation or a confidence boost
- step-by-step tactics and frameworks
- a large event where you can stay anonymous
Who This Is / Isn’t For
These are guided, conversational exchanges designed to support clarity and perspective — not presentations or performances.
Availability is limited to protect the quality and flow of the day.
Upgrade Your Experience: Guaranteed Hot Seat Session
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“I loved having a beautiful lunch event and date with Emily and the other peers… it was intimate, honest and full of inspiration, strategy and takeaways.”
Samantha Hearne, Business Strategist
“I went on to have a $3.5m launch and am now clearer on where I want to go next. I’d highly recommend working with them.”
Lisa Johnson, Passive Income Expert
Salon + Guaranteed hot seat
Salon Ticket
INVESTMENT
This is an intimate, invitation-led salon. Attendance is intentionally capped.
$997/£740
$1,497/£1,112
Request an invitation
Request an Invitation
This salon is intentionally curated to create a meaningful, spacious, and aligned room. The questions below help ensure the experience is the right fit for you and that the room is shaped with intention.
I'm Emily Williams, and I created the London Private Salon after years of being part of coaching-led masterminds and communities.
At a certain point, what I wanted most wasn’t more guidance — it was to be in the right room with women who understood the level of responsibility and ambition I was carrying.
To Be Ambitious was created to offer that kind of space: peer-led, grounded, and rooted in real conversation rather than performance.
THE WHY BEHIND IT
emily xx
Frequently Asked Questions
The salon will be held at a beautiful, central London location on Friday, 17 April, 2026. The exact venue will be shared with confirmed guests closer to the event as we confirm the final numbers.
The salon is a full-day experience, beginning late morning and concluding in the early evening. You'll receive exact timing details in advance so you can plan travel and accommodations easily.
No. This is a conversation-led salon. Although certain attendees will share what's working for them, the experience is shaped by organic conversations, live hot seats, and what’s most alive in the room.
Hot-seat conversations are offered organically throughout the day as the room allows.
Guests who choose the Salon + Hot Seat option receive a guaranteed hot-seat conversation.
Once you submit a request, you’ll receive a response with next steps and a private registration link if the experience is aligned.
Spaces are limited and not held without confirmation.
“The intimate setting, high vibration of the environment and sense of trust amongst the diverse group of entrepreneurs allowed us to share best practice openly."
- Engela Du Toit Suquet, Personal Branding and Business Strategist
"The power of being around other women that are asking for what they want and getting it is priceless. It instantly gives you the confidence to shift and think bigger."
— Sarah Parisi , Organization Business Owner
A Final Note
This salon is intentionally small, conversational, and carefully curated.
Request an invitation
You don’t need to arrive with a presentation or a plan.
You don’t need to have everything figured out.
You simply need to want to be in a room that supports clear thinking, honest conversation, and shared perspective.